Hard Bounce vs. Soft Bounce: What the Difference Costs You
Hard bounces are dead addresses. Soft bounces are maybes. Here is how to tell them apart, what each does to your sender reputation, and what to do about both.
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Email list cleaning, done in one upload
Your list has dead weight. Cut it loose.
Upload your contacts and every suppression file you have: bounces, unsubscribes, complaints, blocks. Seven minutes later, download a clean CSV with every column exactly where you left it.
Every column preserved
Any number of suppression lists
Cancel anytime
Works with the export from
MailchimpKlaviyoHubSpotActiveCampaignConstant ContactMailerLiteKitBrevoSendGridSalesforceGetResponseAWeberCampaign MonitorDripOmnisendany CSV
22%of a typical list goes bad every year: job changes, abandoned inboxes, typos
$0.015roughly what platforms bill per stored contact, per month, dead or alive
0.3%the spam-complaint ceiling Gmail and Yahoo now enforce on bulk senders
7 minfrom upload to clean download, with every column intact
How it works
Three uploads. One clean list. No guesswork.
We do not ping servers and guess. We remove the addresses you already know are bad, from the file you already have, and hand it back the way you gave it to us.
Upload your contacts
Any CSV, any columns, any size. First name, last name, tags, custom fields. We find the email column and leave the rest alone.
Add every suppression list
Bounces from one platform. Unsubscribes from another. A complaint export, a blocklist, a plain text file of addresses to drop. Add them all at once; we merge and de-duplicate them.
Download it clean
Every suppressed address removed, matched case-insensitively. Every other row and column untouched. Re-import, send, and watch the bounce rate fall.
What you get
Built for the person who actually has to send the email
Multiple suppression lists at once
Stop running the same cleanup three times. Drop in every export you have and clean against all of them in a single pass.
Your columns, untouched
Names, tags, purchase history, custom fields. The cleaned file has the same structure as the original, minus the bad rows. Re-import without remapping.
AI Email Fixer
Catches gamil.com, yaho.com and the rest of the typo family, suggests the fix, and flags addresses that look like spam. You approve every change before export.
Image to CSV
Photograph a stack of business cards or a sign-in sheet. Get back a CSV with name, company, email and phone. No typing.
Email Finder
Type a business name and city. We find its website, read the contact page and hand you the public email address, with the page it came from.
Every project, on file
Original counts, suppressed counts, cleaned counts, download and preview for every list you have ever run. Rename, archive, delete.
Private by default
Your files are yours. Stored privately, never shared, never used for anything but your cleaning, deleted after 30 days or the moment you say so.
Why not just verify?
Verification guesses. Suppression knows.
A verification tool pings a mail server and infers whether an address might accept a message. Sometimes it is right. Sometimes it marks a paying customer "risky" and you delete them. Sometimes a catch-all domain says yes to everything and you keep a thousand ghosts.
Your platform already knows which addresses failed. It told you, in a report you never opened. Suppression cleaning takes that certainty and applies it to the whole list. Use it first. Verify the survivors if you still want to. Either way, you stop paying for the dead on the first pass.
Verification vs. suppression cleaning, explained
After the clean
What changes when the dead weight is gone
Bounce rate drops
From a warning-level 4% to well under 1% on the next send. Inbox providers notice within a few campaigns.
The bill shrinks
Platforms charge by contact. Remove 4,500 dead addresses and you drop a pricing tier that month.
Inbox placement improves
Fewer bounces and complaints mean more of your real subscribers see the message, not the spam folder.
The numbers tell the truth
Open and click rates stop being diluted by addresses that could never open anything.
Pricing
One plan. One price. No arithmetic.
Pro is $19.99 a month for unlimited lists, unlimited projects, the AI Email Fixer, Image to CSV, the Email Finder and the archive. Cancel whenever you like. The free account lets you look around first.
- Unlimited cleaned lists and projects
- Multiple suppression files per project
- Original CSV structure preserved
- AI Email Fixer, Image to CSV and Email Finder included
- Cancel anytime, no contract
Everything included
Pro
$19.99 / month
Billed monthly through Stripe. We never see your card number.
Create your free accountThen upgrade when you are ready to clean. Full pricing details
Free estimate
Find out what your dead addresses cost you
Pick your list size. We will show you the math, then send you a one-page cleanup plan for your platform.
Learn
Read before you send
Fifty-seven guides and thirty-five articles on bounces, suppression, reputation and the cost of a list nobody cleans.
Guide
Guide
Email Bounce Rate Benchmarks: What Is Normal, What Is Dangerous
Industry bounce-rate benchmarks, the thresholds inbox providers actually enforce, and a simple way to find out which side of the line you are on.
Read
Guide
What Is an Email Suppression List? (And Why You Need Three of Them)
Suppression lists explained in plain English: bounces, unsubscribes, complaints, and how to merge and use them before every send.
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Guide
The Great Bounce Robbery: How Dead Addresses Pick Your Pocket Every Month
Every bounced address on your list is billed, counted and ignored. A tour of the quiet theft happening inside your email platform.
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Guide
An Obituary for an Email Address
It was born on a signup form in 2019. It died when its owner changed jobs. Nobody told you. Here lies the typical address on your list.
Read
Guide
The Spam Folder Is a Prison, and Your Newsletter Just Got Sentenced
How a few hundred bad addresses can get an entire domain locked up, and the parole process nobody tells you about.
ReadFAQ
Straight answers
Is Email List Refresh free to try?
Creating an account is free, and you can look at everything. Cleaning a list requires the Pro plan at $19.99 a month. There is no contract; cancel from your billing page whenever you like.
What exactly does the cleaner remove?
Every address that appears in any suppression file you upload: bounces, unsubscribes, complaints, blocks, or any list of addresses you want gone. Matching is case-insensitive and ignores surrounding spaces. Nothing else is touched. Every other row and column of your original file comes back exactly as it went in.
Do you verify email addresses by pinging mail servers?
No. We remove addresses you already know are bad, using the suppression exports your platform gives you. That is certain where verification is a guess. If you want verification as well, run it on the cleaned list afterward; you will pay to verify far fewer addresses.
What file formats do you accept?
CSV for the contact list, with a header row that includes a column containing the word "email". Suppression lists can be CSV with any columns or plain text with one address per line; we find the addresses wherever they are. Files up to 50 MB each, up to 20 suppression files per project.
Which email platforms does it work with?
Any platform that exports CSV, which is all of them: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Constant Contact, MailerLite, Kit, Brevo, SendGrid, Salesforce Marketing Cloud, GetResponse, AWeber, Campaign Monitor, Drip, Omnisend and the rest. The cleaned file imports back into the same tool without remapping columns.
What happens to my uploaded files?
They are stored privately on our servers, used only to produce your cleaned list, never shared or sold, and deleted after 30 days or the moment you delete the project. Full details are in the privacy policy.
Clean your list before the next send.
Upload your contacts and every suppression file you have. Download a clean CSV with every column intact. Seven minutes, start to finish.